How Facebook Groups can grow your church or organization

People first – This was how Mark Zuckerberg of Facebook opened last week’s F8 Developers Conference.

The purpose of the annual F8 Conference is to introduce new products and innovations Facebook is creating to bring the world closer together.

You may be wondering why this is important to churches and non-profit organization.

The overall mission of Facebook is to create environments where people can connect to meaningful community. Sound familiar?

Two billion people visit Facebook a month. The average person will spend nearly two hours on social media everyday.¹ That is a whole lot more time than they are spending in our churches.

Facebook gives us big opportunities to reach our community, for free!

Why are Facebook Groups important?

At the F8 Conference, Facebook identified groups as the place people are engaging and building meaningful communities, more than any other platform.

Here are 5 ways you can use Facebook Groups to grow your church or organization.

1. Host a movie night utilizing Facebook “Watch Party”. Watch Party, is new and lets you watch video and chat with your friends at the same time.
2. Start an interest group or skill building group. Prayer, hiking, knitting, writing…Promote this group to your local community.
3. Start a city group. Consider your demographic and their specific need. Does your city need a group for families to find events, students to connect, or seniors to find resources?
4. Host a community service group. Research and post all volunteer opportunities in your town or city.
5. Host a group for your current series videos, Alpha or CR and invite your local city to join via “Watch Party”.

I would love to hear how you are using social media to reach your community. Please comment with your thoughts or questions.

¹ Social Media Today^. (2018). Retrieved from: https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic